This following post is for my friends in the real estate business; those real estate professionals who love to share tips with me and love when I share tips
with them.
I received a call from a seller who wants to fire his current
agent and work with me. I asked him why and he says his agent isn't working
with him. Now whenever I hear of a seller who badmouths an agent within the
first minute of speaking with me, red flags go up and I wonder if I truly want
to work with them. I don't just jump up, say "hallelujah", and sign a
listing agreement with the seller. I don't drop what I'm doing and run to them
with a listing agreement in hand without first interviewing them. Actually, I
would say I interview those sellers 10 times more thoroughly than I interview
any other seller. Why? Well, simply because I don't know the reason behind his
disapproval of the other agent.
It is my experience that unreasonable sellers love to blame agents
for not meeting their unreasonable demands. Want an example of an unreasonable
seller? I took a listing which was highly overpriced. I couldn't put a sign on
the property. I was not allowed to host open house events for that listing. I
wasn't allowed to send mailers or notices to the neighbors. I was not allowed
to put it online because a neighbor might find out. I was not allowed to show
the listing when buyers wanted to see it but rather was asked by the owner to
lump everyone up around the her schedule (only on Monday and Tuesday between 11
and 11:30 a.m. and the buyer had to be out the door at exactly 11:30 a.m.). A
big request by the owner was that I had to sell the house with the first floor
tenant in it, and that the new buyer would agree not to raise the tenant's rent
for a whole year. The tenant was paying an amount that was equivalent to rents
from 8 years prior, which is when the apartment had been rented to him. Oh, and
I was only given a 3 month listing agreement at 5% commission. That is an
unreasonable listing.
Unfortunately, I was still young in the business and wanted to
prove that George L. Rosario sells NY homes regardless of condition, price,
location or any unreasonable request from the seller. So I took the listing and
after 3 months, showed it to 9 people, all who said it was priced too high. All
9 made offers, some within 10% of the asking price, and the owner said no. She
wanted the full asking price. Two weeks before the listing expired, I got a
full price offer from a buyer who was putting down 80% and taking out a small
mortgage for the additional 20% of the asking price. Wow! I was so proud of
myself for pulling this one off. The offer came from a buyer that had offered
almost $50,000 less than what others had offered. I knew he wanted the house
and explained the situation to him. After some debate, he agreed to pay the
full amount. I expected hugs, kisses and a dance when I presented the offer to
the seller. Instead, she said "No, no, no. If they can offer the full
price, they can offer me $20,000 more."
Needless to say, the listing expired and no sale was made. A week
after the listing expired I got a call from another agent who told me that the
seller was complaining about me saying that I only brought 10 cheap people to
see her listing and that I refused to get her what the house was worth. She had
described me as a lazy agent who wanted to make a million dollars without
actually working. I was appreciative of the agent's call. I was also surprised
to learn that he said no to the listing. He explained that she was asking him
to list it for $20,000 more than what I had listed it for. He explained that
she gave him a whole set of rules (same as she did with me). He explained that
the seller spoke so badly about me, even though I brought her a full price
offer, that she would probably speak 10 times worse about this new agent if he
didn't meet her expectations. So he said "no thank you" and told her
to call someone else. I learned that day that there are unreasonable sellers
out there and that sometimes it is better to walk away from a listing rather
than take it for the sake of having listings.
Well, the phone call I received recently had nothing to do with
that. I got a call from a seller who said that he wanted to fire his current
agent and hire me because agent refused to speak to him. I thought he meant
that the agent wasn't communicating with him. NO! The agent was sending an
email a day and texts every other day. The agent simply wouldn't CALL his
client or return any of his client's phone calls. This seller is 77 years old
and never sent a text to anyone in his life. He has a simple flip phone. He
doesn't feel he should start sending texts now to accommodate his real estate agent, and I agree. The seller went on to say he can't even see the texts and
has to wait until his neighbor gets home to know what the agent is trying to
tell him.
Folks, we all know that it is absolutely crucial to our success
for us to know how to use social media sites like twitter, Facebook, Pinterest, Instagram, LinkedIn, YouTube, etc., texts, email and other online tools such as blogs to
communicate with our clients. BUT, we can't forget that there are still many
people out there that need some human contact. Also, we have to remember to check our voicemail because I acquired two listings recently
from people who fired their agent and reached out to me because they said I was
the only person that actually CALLED them back.
I don't like talking on the phone. I prefer to text. But my
clients should not have to work around what I like. I should work around what
they like. I've become pretty good at this phone conversation thing. So please, feel free to CALL me anytime at 917-945-4211. We'll make plans to have a cup of coffee and talk.
-------
George L. Rosario
NYC's Hometown Realtor
Coldwell Banker Kueber
DESK: 347-671-SOLD
CELL: 917-945-4211
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