That Silver Lining... Singing In The Rain

I am an optimist. I believe that we can get some good out of everything and everyone that we come across. I get this from my grandmother. Yes, my parents are positive people. Yes, I make it a point to surround myself with positive people. There simply was no one more positive or optimistic than my grandmother. I think of her often, especially when life makes me want to quit, and I picture her pointing her wrinkled old finger at me and telling me to push through it. 

This brings me to a day like today. It is a cold, rainy November day here in New York. We have thunder, lightning and strong winds in the mix as well. I wish I could post some of the faces I've seen today. People get so grumpy in this weather. I saw so many slouched shoulders, wrinkled frowning foreheads, clenched fists, and annoyed grins, all on my way in to work. 

Those that hate this type of weather must hate me. The only time the rain bothers me is if I've planned a trip to the beach and have to cancel it. Other than that, the rain is my friend and one of the best business partners I've ever had. Yes, those that hate this weather absolutely detest me. 

How do I know I am hated on days like these? Well, because I am genuinely happy. I love this weather. I love what it does to my city. I love what it does for my professional life. I know that rainy days are productive days for my team. We get so much more done. We stay on track and make some of the best moves on days like these. How?

Think about it. When the weather is ideal for people to go for a stroll, many of them come by the office. Many of them are not real buyers, sellers or clients. The real to not-so-real ratio from walk-ins and appointments on "beautiful" days is about 3 out of 10. Rainy days are the total opposite. When it is "ugly" outside, 9 out of 10 walk-ins and appointments are solid. It is also easier to get to my appointments because the rain keeps most of the crazy, time wasting people indoors. The real buyers, the real sellers and those motivated to do business come out on days like these. All others cancel appointments because of the weather. That opens up the day and lets us handle real business. As for the 1 not so ready person who walks into the office on a day like this one, I use that motivation to turn him/her into a “very ready” buyer or seller. So yes, the "messy" weather is great for my business.

The next time you see someone smiling from ear to ear on a rainy day, ask if he/she is in real estate, or if they are in a client service based field. I bet if they are successful Realtors who value the time they spend with real clients, they will probably answer yes. 

As for me, I'm off to do a little singing.

George L. Rosario
Real Estate Salesperson
Coldwell Banker Kueber
917-945-4211 -CELL
718-628-0100 -Office
718-628-0399 -FAX
BigGRealty@gmail.com

www.GeorgeRosario.com

Serving the Greater NYC Area